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商品編號： 9-718-514 出版日期： 2018/06/18 作者姓名： Yoffie, David B.;Choi, Andrew S. 商品類別： Other 商品規格： 25p 再版日期： 2019/08/07 地域： 產業： Semiconductors;Telecommunications 個案年度： 1985 - 2018
商品敘述：
This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and its derivatives, it appeared to be positioned to become the next dominant technology company in the tradition of Microsoft and Intel. But as the industry changed, Qualcomm''s competitive position seriously weakened. The purpose of the case is to explore central questions in strategy formulation: 1. how to build a long-term sustainable position based on technology; 2. how to design an IP strategy to lock-in customers for the long-run; 3. how to build a global standard and appropriate returns on that standard; and 4. how to respond when your historical business model starts to crumble.
涵蓋領域：
Competitive advantage;Intellectual property;Strategy;Technology
相關資料：
Case Teaching Note, (5-718-517), 6p, by David B. Yoffie
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